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Importance of Video Marketing Strategy, 2020

Importance of Video Marketing Strategy

It is worth wondering "Why Digital Marketing Companies investing more in video marketing strategies"?

Humans always find videos more engaging and appealing rather than any other type of content out there. Video marketing has almost changed the scenario of digital marketing.

Video content marketing includes:

  • Vlogs (Video blogs)
  • Video presentation
  • Video interviews
  • Video ads
  • Recording of live streams
  • Video reviews
  • Video presentation
  • Webinars
  • Product videos
  • Explainers

Now lets us get to the main topic "Video Marketing Strategy"

What is Video Marketing?

Video marketing is the procedure to promote or market a brand with the help of a "video". It is market strategies that involve videos into your digital marketing campaigns.

Just guess if only a photo worth a thousand words then how much influencing a video can be? Video marketing is used for promoting brand, building customer rapport, live streaming and promote customer testimonials.

In a report by Wyzowl (Animated Explainer Video Company) they state:

  • 89% of video marketers say video gives them a good ROI.
  • 83% of video marketers say video helps them with lead generation.
  • 87% of video marketers say video has increased traffic to their website.
  • 80% of video marketers say video has directly helped increase sales.
  • 95% of video marketers plan to increase or maintain video spend in 2020.

Why is video marketing strategy important?

Most of the digital marketing experts say that video is the most crucial part of the marketing strategy. It is supposed that in 2021 an average person will spend about 100 minutes watching online videos in a day.

According to Jonathan Barnard, Head of Forecasting at Zenith said of this trend: "The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online video as they spend viewing conventional television this year. This fast-expanding supply of audiences is fuelling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure."

According to digital marketing agencies, about 98% of the marketers who are currently using video as their marketing strategy will continue to do so in 2020. And some of the rest are expected to start doing so by this year.

There are various benefits of video marketing:

  • It connects easily with the audience
  • It helps to build backlink to your site, boosting shares and driving traffic
  • It is informative and easy to understand
  • It builds trust and credibility
  • It encourages social share

Some examples of Video Marketing:

  • Blue Bottle Coffee: Their video marketing was about an expensive San Francisco based coffee brand. They promoted the brand by educating the audience about the importance of coffee. It was a huge success.
  • Travel Portland: With professionally produced images and music the company provided a wonderful video for marketing.
  • Fun Fashion: The fashion blogger Wendy Nguyen who produced a video of "25 ways to wear a scarf in 4.5 minutes" attracted millions of viewers. It was a huge success in the video marketing platform.

To Sum Up:

In the year 2020, it is found that about 70% of B2B marketers use video marketing and 65% of B2C marketers use video marketing. Facebook and Yo tube are the most widely used video marketing platforms. Recently, TikTok and Snapchat are emerging as powerful video marketing platforms.

The goal of video marketing is to tell a story to attract the target audience. The customers should able to understand the purpose of the video. A strong strategy is thus needed to be planned for every individual video. This trend will continue to play an important role in digital marketing. The thing you need to do is to update the strategies and adopt new trends to get ahead in the competition.

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Thanks for sharing the article. It is nice and informative.

Arup Dey

12th May 2020 at 10:17:46 AM